Flower Psychology: Why we enjoy giving & receiving flowers

It’s no secret-we all love giving and receiving flowers. Here at Bouquet Box, we witness our client’s getting as much pleasure GIVING flowers as those who receive them. Across all countries, cultures, and generations, people have enjoyed the gift of flowers for as long as scientists and anthropologists can trace. But why is this? Some people believe that our adoration for flowers as gifts is purely societal, meaning we like them because we are supposed to like them, but among people who study behavioural psychology there is a growing consensus that there is something more going on when we react positively to flowers. New research shows that flowers, specifically the sight and the smell of them, can change your brain chemistry and lead to more positive feelings and emotions, says Jeannette Haviland-Jones, PhD, professor of psychology and director of the Human Emotions Lab at Rutgers University.

Here are some of the perks of living with flowers:

Flowers Create Happiness
Need a mood boost? Receiving flowers, whether you bought them for yourself or they were sent from another person, can give you an immediate boost of happiness. A bouquet of flowers means that someone cares for you. Giving a bouquet of flowers to yourself means you care about you! A bouquet with bright colours and sweet, soothing scent can brighten any room. Give yourself some love and add some blooms to your home or spread the love by sending some fresh flowers for the important people in your life with a regular Bouquet Box subscription flower delivery.

Colour Therapy
The effects of colours on the brain are well-known and flowers elevate our moods through colour.  Studies show brighter colours are generally more relaxing, while bold saturated colours will energise you. A bunch with colours that fall near each other on the colour wheel will also be more calming; with the opposite effect ensuing if the colours are opposite each other.

Fragrance is another way that flowers affect the brain. For example, phenylethylamine is a chemical in roses that gives them their signature scent. This chemical holds an amino acid that slows the breakdown of beta endorphins; beta endorphins are hormones responsible for making us feel euphoric and in love. Other flower scents help promote sleep, relaxation and health. A whole field of study is devoted to aromatherapy and how it affects the brain.

Who knew that something as simple as a flower could have all of these amazing beneficial effects on the human brain? Well, all of us here at Bouquet Box did anyway! Our business lets us witness the simple joy of giving and receiving flowers on a daily basis. And science is now proving what we have always known to be true!

Sign up for your regular flower subscription service today